We are supplying parts and providing high-quality after-sales service, in addition to product sales, in order to deliver Honda products produced around the world to as many of the world’s customers as possible, in order to let them experience the excellence of these products and the enjoyment that comes from owning them.

In the CBU business, we aim to become the number one choice of customers in each region, while expanding sales of Honda products, by participating in both wholesale and retail businesses.