Honda Trading was born in 1972 as a company with the aim of helping to realize the dreams of Honda and the Honda Group.
As the sole trading company in the Group, the company has been achieving its role as a driving force for the Group's leap forward, while working daily on new business development, discovery of marketable materials that match the Honda corporate character, and creation of innovative approaches to sales and material distribution, without losing sight of the dreams on which it was established.

Our role-to perform up to our full potential and to "extend" and "connect" such potential in order to enhance the effectiveness of linkage-is becoming increasingly important. We would like to achieve the role of taking the initiative in creating new businesses, while providing reliable backup support by extending our roles.
In addition, as market globalization continues, the trading companies' power of flexible response is in more demand than ever for product segmentation, production decentralization and complexity of consumption response. Under such conditions, we will enhance our strength in advanced functionality, like a sensor, to be a company imbued with a more important role for our customers, including Honda and Honda Group.

To be a company that is expected and needed.
We, Honda Trading, will create new value and offer services that only we can provide, as an entity able to respond to various needs.

I thank you sincerely for your past consideration and support of Honda Trading and Honda Group companies, and I hope that we can count on your continued patronage.