The standards of action and judgment for Honda Group companies and associates are based on the Honda Philosophy. By understanding and implementing these principles, we continue to grow and expand as respected corporate citizens serving the needs of society.
As a member of the Honda Group, our company shares the Honda Philosophy and maintains appropriate company and management policies. This overall philosophy guides all actions and considerations of the Honda Trading Corporation and those of every associate. ![]() “Our philosophy is to respect the independence and individuality of each other, to trust each other from the standpoint of equality and to share a common joy in the exertion of our combined powers.”
We strive to pursue and realize “the joy of buying, the joy of selling, and the joy of creating” through our corporate activities, and to establish reliable relationships to share the joy with our customers and all others with whom we interact through our corporate activities.
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